I just removed Adblock from my phone and my computer. Yeah, I will miss being free of the advertisements, but I also want to make sure that the internet that I love–the one with all the free tools and great advice and wonderful blogs–stays that way.
Every single one of you that still has an adblocker needs to realize that what you are doing is wrong. You should not be enjoying the free internet if you won’t at least spend some time looking at the ads that support it. Yes, those ads are annoying, but they are also paying for your right to access free content. Those businesses, and spammers, and silly cat video promoters are doing you a big favor–so, you should , at least, spend some time looking over what they have to share with you.
I will even readily admit that I do, on occasion, click on the ads I see, just to make sure that my favorite internet blogger gets some traction on the ads on their site. I want to make sure that the advertisers know that some of us do see those ads, do notice them, and do click.
Like it or not, the world runs on money, and the people who share great tools and advice and great blogs need to get paid at the end of the day. If you start blocking the very same ads that give those people revenue, you are insuring that the next generation of internet stars are practicing their craft behind an internet paywall.
I think of using an adblocker somewhat like being a petty thief. Yeah, you may get away with it, but you will, eventually, make everything a lot more expensive for everyone else. It’s not fair to enjoy the benefits of an open internet if you won’t at least spend a few minutes closing pop-ups.
So, I’m hoping that you will join me. Get rid of the adblocker on your computer and your mobile phone, and take a stand to protect free and open internet access–an internet paid for by those annoying, essential, and sometimes creepy ads.